I’m Franccely, an Art Director working across fashion, branding and culture.

My work lives in the space where storytelling becomes form — where identity, place and emotion meet.

I trained in social communication and graphic design in Mexico City, lived a year in France, and completed my Master in Art Direction in Barcelona. That route shaped how I work: I move between Latin American warmth, European restraint, and the quiet discipline of editorial craft.

Before art direction, I led marketing and communications. That background still shows: I think in systems, not single pieces. Every brand I touch needs to hold together across an editorial spread, a campaign image, a packaging detail, a feed post — and still feel like one voice.

My current work at Fundación Capitalspans teams across Europe, Latin America and Africa, where I led a complete rebrand and design visual strategies for inclusive initiatives. That work taught me that depth and intention aren’t decorative — they’re structural. A project without a reason for being doesn’t deserve a beautiful execution.

What I care about: the texture of a paper, the weight of a silence, the way a hand holds an object, the moment a font becomes a feeling. I work in Spanish and English.

Currently based in Mexico City. Open to projects, collaborations, and conversations — wherever they come from.