Alxedo Lifestyle Campaign
Warmth, presence, the small rituals.
A campaign that moved a sparkling water brand beyond the product. Instead of bottles on backgrounds, we built scenes — friends gathered on a sofa with a Collie, a rooftop afternoon over the Mexico City skyline, two figures walking into the light between buildings.
The brief was to make Alxedo feel like an everyday companion. The answer was warmth, presence, and the small rituals that hold a day together.
