Fundación Capital Rebrand
We work with people, not for people.
A complete rebrand for Fundación Capital — the international foundation working alongside vulnerable communities across Europe, Latin America and Africa. The work began with a question: how does an organization that grew over two decades speak with one voice today, without losing the depth of where it has been?
The new system pairs a refined wordmark with a confident palette — deep black, FK yellow, deep green, electric emerald — held together by a dual typographic system: Satoshi for visual storytelling, Aptos for the institutional ecosystem. The narrative shifted from impact-as-outcome to impact-as-journey: "We work with people, not for people."
Rolled out in phases across logo, annual report, two-pager, and social channels — built to be lived, not just launched.
