Raíces
Ancestral knowledge, contemporary form.
A brand identity reclaiming traditional craft as living heritage. Raíces translates ancestral knowledge — weaving, ceramics, baking — into a contemporary visual language: a 3D-printed clay key visual, a printed magazine, a tactile system of objects.
The brand exists at the threshold between what is inherited and what is reimagined, honoring the hands that shape culture quietly, across generations.
